BoneFrog Coffee · Topflyte Global

Launch Hub

The internal tools for running BoneFrog product launches. Pick a tool to get started.

Per-launch checklist

Launch System

The 11-phase checklist for every launch. Pick a track (coffee, merch, collection, or combined drop) and work top to bottom. Tracks progress, owners, and notes.

Open the Launch System
Standing 2-week rhythm

Content Calendar

The recurring cycle that produces Tim's video and letter. One recording, four uses: letter, video, product page, and eStreamly. Feeds every launch.

Open the Content Calendar
Current quarter's calendar

90-Day Plan

The dated launch and send calendar for May 27 to Aug 20, 2026. Mirrors the BoneFrog Coffee Google Calendar. Wednesday commerce, alternating Friday mission and Sunday letter.

Open the 90-Day Plan

Companion documents

The Launch System Word document, the 12-Month Calendar, and the Automation Engagement Playbook are the dated source-of-truth plans. They live in the BoneFrog client folder, not on this hub.

How your progress works

These are internal Topflyte tools. Your checkboxes, owners, and notes save automatically in your own browser on this device. They are private to you, not shared across the team, and they stay until you clear them with the Reset button.