How this works
This calendar runs continuously on a 2-week cycle, independent of any single launch. Each cycle produces one Tim video and one Tim letter, both built around the why and the story of a chosen product. When a launch happens, that launch pulls the current cycle's video and letter into its own checklist. The calendar answers "when do we record next." The launch system answers "is this launch's content ready." Fill in the dates, work the steps, repeat.
Cycle A
Pick the product / story for this cycle
Which product is the why for these two weeks. Coordinate with the launch calendar so the recording lines up with what is launching next.
Prep the talking points for Tim
Three or four prompts on the story: who or what it honors, why this product, why now. Keep it loose. Tim talks, you guide.
Record Tim on the phone
The one capture. Tim tells the story. Easy, no fuss. This single recording is the source for everything below.
Produce the video
Edit the recording into the launch video. Captions, BoneFrog navy/gold/cream framing.
Goes to: Launch email · Landing page · Product page (PDP) · eStreamly
Write Tim's personal letter
Transcribe the why from the same recording into Tim's letter. His voice, the story, first person. Route to Tim for sign-off.
Goes to: Launch email sequence (Omnisend) · Affiliate email if relevant
Upload video to eStreamly
Load the produced video into eStreamly as the shoppable / stream asset for this product.
Hand off to the launch checklist
Drop this cycle's video and letter into the active launch's Phase 7 and Phase 8 items so the launch pulls finished content, not a to-do.
Cycle B
Pick the product / story for this cycle
Coordinate with the launch calendar.
Prep the talking points for Tim
Three or four story prompts. Loose.
Record Tim on the phone
The one capture. Source for everything below.
Produce the video
Edit into the launch video.
Goes to: Launch email · Landing page · PDP · eStreamly
Write Tim's personal letter
The why, his voice, first person. Tim signs off.
Goes to: Launch email sequence · Affiliate email if relevant
Upload video to eStreamly
Shoppable / stream asset for this product.
Hand off to the launch checklist
Drop video and letter into the active launch.
Cycle C
Pick the product / story for this cycle
Coordinate with the launch calendar.
Prep the talking points for Tim
Three or four story prompts. Loose.
Record Tim on the phone
The one capture. Source for everything below.
Produce the video
Edit into the launch video.
Goes to: Launch email · Landing page · PDP · eStreamly
Write Tim's personal letter
The why, his voice, first person. Tim signs off.
Goes to: Launch email sequence · Affiliate email if relevant
Upload video to eStreamly
Shoppable / stream asset for this product.
Hand off to the launch checklist
Drop video and letter into the active launch.