Topflyte Global × BoneFrog Coffee — Internal

90-Day Plan · Team Schedule

Email · SMS · Social · Paid · Affiliate
May 27 – August 20, 2026
Internal reference. Mirrors the BoneFrog Coffee Google Calendar. Cadence: Wednesday commerce, alternating Friday mission and Sunday letter. This is a snapshot; the Google Calendar is the live source of truth. Items marked Needs Tim Approval are pending the Friday call.

Key

Commerce Special Edition Mission / Story Letter Prep Ready Needs Tim Draft
May
27
Wed

Special Edition Drop 1 — Tees + Hoodies + America 250 Gear Pre-Order LAUNCH

Drop 1 of the weekly 250th Special Edition series: tees + hoodies. Launches alongside the wider 250 gear pre-order (hat, tumbler, mug, patch, decal, Spirit of '76 bag). Charge-now, June 1 ship. Dads & Grads gift framing secondary. Email + SMS + Paid.
Special EditionCommerceNeeds Tim
29
Fri

New Arrivals: Bulk & Sample + Subscription Push

All bulk and samples carry every grind. Subscription as secondary mention. Email + SMS.
CommerceNeeds Tim
31
Sun

Team Letter — How-To: Subscription + Rivo Loyalty

Educational letter, commerce-free. How the subscription and Rivo points work.
LetterDraft
June — 250th Anniversary Month
1
Mon

America 250 Gear SHIPS

Fulfillment readiness (Nathan). Pre-order framing switches to standard buy (Veronica).
Draft
3
Wed

Special Edition Drop 2 — 250th Merch (item TBD)

Drop 2 of the weekly 250th series. Item confirmed week-of. Email leads with the new piece. Paid refresh.
Special EditionCommerceDraft
5
Fri

Coffee of the Week: Spirit of '76 + Operation Coffee Care

Mission story. SEAL Family Foundation spotlight. Soft product close.
MissionNeeds Tim
10
Wed

Special Edition Drop 3 (item TBD)  ·  Father's Day Gift Sub  ·  Affiliate Brief  ·  July 4th PREP

Drop 3 of the 250th series leads the email; Father's Day gift sub (Dads & Grads) is the secondary mention. Also this day: affiliate July 4th brief + assets out, and the 2-week PREP heads-up for the July 4th push. Email + SMS.
Special EditionCommercePrepDraft
14
Sun

Tim Letter — Flag Day + America 250th Reflection

Founder voice, vintage newsletter design. Commerce-free.
LetterNeeds Tim
17
Wed

Special Edition Drop 4 (item TBD) + Father's Day Last-Call

Drop 4 of the 250th series leads; Father's Day last-call (gift sub + ship cutoff) is the secondary mention. Email + SMS.
Special EditionCommerceDraft
19
Fri

Coffee of the Week: Red, White, Brew

250th push, blend feature. Framing approach to confirm with Tim.
MissionNeeds Tim
21
Sun

Father's Day (marker)

No separate send; the gift-sub push runs Jun 10 and Jun 17 ahead of it.
24
Wed

250th Gear + Merch LAST CALL (July 4th moment)

Final Wednesday of the 250th Special Edition series. Last call on the full America 250 collection and the June drops before July 4th. Email + SMS + Paid.
Special EditionCommerceDraft
28
Sun

Team Letter — Blog / Company News

Editorial letter, commerce-free.
LetterDraft
July
1
Wed

July 4th Gear Final Push

Pre-holiday last call. Email + SMS + Paid.
CommerceDraft
3
Fri

Independence Day Reflection

Founder note, commerce-free. Vintage newsletter design.
MissionNeeds Tim
8
Wed

Cold Brew Season Feature

Summer cold brew push. Email.
CommerceDraft
12
Sun

Tim Letter — Founder Note

Founder voice, commerce-free.
LetterNeeds Tim
15
Wed

Subscription Feature

Get coffee regularly. Suppress existing-subscriber segment. Email.
CommerceDraft
17
Fri

Coffee of the Week: Irish True

Blend feature. Roast-level mismatch to confirm with Tim before send.
MissionNeeds Tim
22
Wed

K-Cups + Sample Pack Feature

Convenience and try-before-you-commit. Email.
CommerceDraft
26
Sun

Team Letter — Blog / Company News

Editorial letter, commerce-free.
LetterDraft
29
Wed

Gear / Apparel Restock Drop

Apparel out-clicks everything per the audit. Email + SMS.
CommerceDraft
31
Fri

Coffee of the Week: The Sisterhood + SEAL Family Foundation

Premium Special Reserve. Memorial dedication copy to confirm with Tim.
MissionNeeds Tim
August
5
Wed

Best-Sellers / Replenishment  ·  Labor Day PREP + Affiliate Brief

Commerce send (replenishment). Plus the 2-week PREP heads-up for the Labor Day pre-order and the affiliate brief going out.
CommercePrepDraft
9
Sun

Tim Letter — Founder Note

Founder voice, commerce-free.
LetterNeeds Tim
12
Wed

Labor Day Teaser

Builds anticipation for the Aug 19 pre-order. Email.
CommerceDraft
14
Fri

Frogman Story — WWII Combat Divers

Story-led mission send.
MissionDraft
19
Wed

Labor Day Pre-Order LAUNCH

Charge-now, perception-framed pre-order. Email + SMS + Paid. Labor Day (Sep 7) is in the next plan.
CommerceDraft